Insights / Go-to-market (GTM) and commercial strategy

Go-to-market (GTM) and commercial strategy

Insights on Go-to-market (GTM) and commercial strategy, newest first.

Cross-functional team planning a product launch

Go-to-market and commercial strategy: the complete guide

Who to sell to, at what price, through which channels and with what launch plan. A practical guide to go-to-market strategy that ties every choice to value, dates and measures.

Go-to-market (GTM) and commercial strategy / 6 min read

Salesperson presenting a newly launched product to a customer

Sales enablement for a launch

Salespeople need clear messages, proof and tools before a launch. Simple materials, real practice and a fast feedback loop make the difference in the first months.

Go-to-market (GTM) and commercial strategy / 6 min read

Leadership team choosing a first target segment

Start narrow, then expand

Winning one segment first builds proof and cash flow. Trying to serve everyone from day one usually means serving no one particularly well.

Go-to-market (GTM) and commercial strategy / 5 min read

Commercial team weighing different sales channels

Channel choices: direct, partners or online

Each sales channel trades margin, control and reach. A short checklist helps you choose the right mix for your product and customers.

Go-to-market (GTM) and commercial strategy / 4 min read

Product and finance team discussing pricing for a new product

Pricing and packaging for a new product

Price signals value and shapes who buys. For a new product it deserves the same care as the product itself, including testing before you scale.

Go-to-market (GTM) and commercial strategy / 5 min read

Launch team agreeing a one-page go-to-market plan

A go-to-market plan on one page

A short go-to-market plan forces clear choices on who you will sell to, what you will offer, at what price, and where and how you will reach them.

Go-to-market (GTM) and commercial strategy / 6 min read

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