See Ecommerce Strategy & Architecture / Omnichannel platform architecture
One view of stock, orders and customers across every channel
Customers do not care which system you use, but they notice when stock, prices or orders do not match across web, store and marketplace. We design the architecture that joins them, with your back office at the centre.
What you can do
Map your channels and flows
Document every way customers buy, and how stock, prices, orders and returns move between systems.
Choose the platform
Compare storefront, marketplace and POS options against your products, volumes, markets and existing systems.
Design the architecture
Define the central stock, order and customer records, the integrations and who owns each piece of data.
Connect your channels
Integrate web, marketplaces, POS and B2B portals with your back office so orders and stock update in real time.
Plan the rollout
Sequence channels, test with real orders and move one at a time.
What you should know
One back office is usually the right centre
Keeping stock and orders in one governed place avoids channel conflicts.
Real-time stock needs discipline
Accurate counts and timely updates matter more than the technology.
Marketplaces add complexity
Each has its own rules, fees and data formats.
Do not copy your old site
Rebuild journeys around how customers buy now.
What you will achieve
One stock number
The same everywhere.
Fewer manual orders
Less re-keying and fewer errors.
Faster launch of new channels
Reusable integrations.
Better customer experience
Consistent prices and promises.
A proven path
- 01
Analyse
Study customers, channels, stock and the journey from visit to delivery.
- 02
Architect
Design the platform, data and integrations as one connected system.
- 03
Build
Implement the storefront, connections and fulfilment flows.
- 04
Optimise
Test and improve conversion, search, checkout and delivery.
- 05
Grow
Add channels and markets on the same foundation.
Relevant across every industry
The same discipline applies whatever your sector. Choose yours to see how it plays out.
