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Services / Ecommerce Strategy & Architecture

Ecommerce Strategy & Architecture

Sell across every channel from one connected back end.

Online sales fail at the seams: stock that does not match the site, orders that need re-keying, deliveries that miss the promise. We design the platform, improve conversion and join fulfilment to the storefront.

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What we do in ecommerce strategy & architecture

Omnichannel platform architecture

Omnichannel platform architecture

Storefront, marketplace, POS and back office sharing one view of stock, orders and customers.

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Conversion rate optimisation (CRO)

Conversion rate optimisation (CRO)

Test and improve journeys, pricing and checkout to turn visits into orders.

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Digital supply chain and fulfilment integration

Digital supply chain and fulfilment integration

Connect inventory, warehousing, couriers and returns so promises are kept.

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A proven path for ecommerce strategy & architecture

  1. 01

    Analyse

    Study customers, channels, stock and the journey from visit to delivery.

  2. 02

    Architect

    Design the platform, data and integrations as one connected system.

  3. 03

    Build

    Implement the storefront, connections and fulfilment flows.

  4. 04

    Optimise

    Test and improve conversion, search, checkout and delivery.

  5. 05

    Grow

    Add channels and markets on the same foundation.

Insights on ecommerce strategy & architecture

Automated warehouse processing online orders
Guide

Integrating warehouse systems with your online store

A warehouse that cannot see orders in time cannot ship them in time. Define the messages, test with real and awkward orders, and monitor the connection every day.

Digital supply chain and fulfilment integration / 6 min read

Customer collecting an online order at a store counter
Perspective

Store pickup and ship from store

Using stores as fulfilment points can speed delivery and put stock to better use, but only when stock accuracy is high, routing rules are clear and store teams are trained.

Digital supply chain and fulfilment integration / 4 min read

Delivery vans loading at a distribution centre
Checklist

Choosing carriers and fulfilment partners

The right carriers and fulfilment partners differ by region, parcel type and customer promise. Use this checklist to compare coverage, systems and performance.

Digital supply chain and fulfilment integration / 4 min read

Customer dropping off a return at a parcel locker
Guide

Returns as a growth lever

A clear, fair returns process builds confidence to buy and brings customers back. Make returning simple, restock quickly and use return reasons to fix the causes.

Digital supply chain and fulfilment integration / 6 min read

Courier delivering a parcel on the promised day
Article

Delivery promises you can keep

Overpromising delivery speed costs more than a slightly longer estimate. Base dates on real data, show customers a date rather than an option, and track every promise.

Digital supply chain and fulfilment integration / 5 min read

Analyst reviewing A/B test results
Perspective

A/B testing without fooling yourself

A test result is only as good as its design. Stopping early, changing several things at once and measuring clicks instead of orders all produce false wins.

Conversion rate optimisation (CRO) / 4 min read

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Tell us what you want to fix, grow or connect. We will tell you honestly how we would approach it.

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